2025.11.09 CORPORATE

Announcing “FRAGARIAMEMORIES Color of Wishes” currently in co-development with Sanrio Company, Ltd.!

FRAGARIAMEMORIES: Color of Wishes teaser image
© 2025 SANRIO CO., LTD.

Ateam Holdings Co., Ltd. (hereafter “Ateam HD”) announces that our subsidiary Ateam Entertainment Inc. (headquarters: Nagoya, Aichi prefecture; president: Yukimasa Nakauchi) is currently co-developing a new game titled “FRAGARIAMEMORIES Color of Wishes” with Sanrio Company, Ltd. (headquarters: Shinagawa-ku, Tokyo).

1. FRAGARIAMEMORIES Color of Wishes
In collaboration with Sanrio Company, Ltd., Ateam Entertainment is currently developing a new game called “FRAGARIAMEMORIES Color of Wishes”. This is the first smartphone game in the “FRAGARIAMEMORIES” multimedia project featuring a chivalrous fantasy setting of story and music.
■“FRAGARIAMEMORIES Color of Wishes” Announcement Trailer
https://youtu.be/NaukvLDBY2Y

2. FRAGARIAMEMORIES
An authentic fantasy project presented across a variety of media by Sanrio.

■Summary
“Please save this world!”
── Hallritt embarks on an adventure to heed the call of Lord Hello Kitty.
A mysterious presence, SEEDS,
threaten Fragaria World, a land full of innocence, love, and friendship.
In order to protect the Lords of the three continents ── Red, Blue, and Noir ──
the Knights of Fragaria have taken matters into their own hands.
An authentic fantasy story for a new generation presented by Sanrio
that depicts the chivalry of the Fragarian Knights
as they strive to protect Hello Kitty and the others.

■Official Website and Social Media

FRAGARIAMEMORIES Official HP:

https://fragariamemories.sanrio.co.jp/en/

FRAGARIAMEMORIES Official X Account:

https://x.com/fragaria_sanrio

FRAGARIAMEMORIES Official YouTube Account:

https://www.youtube.com/@FRAGARIAMEMORIES

■Characters
The 18 Knights of Fragaria are divided into three units called BOUQUET.

3. Outlook

Details about the game will be disclosed as soon as they become available in 2026.

We will continue to provide value to the world with creativity and advanced technology that goes beyond the boundaries, aiming to realize the “Ateam Purpose” of “Combining Creativity and Tech to Deliver More Convenience and More Fun to All” based on our corporate philosophy of “To Be a Company Where All Can Achieve Happiness Together” and “To Be a Company that Continues 100 Years from Today”.

■Company Overview

Company Name: Ateam Holdings Co., Ltd.

Address: Dai Nagoya Building 32F, 28-12 Meieki 3-chome, Nakamura-ku, Nagoya, Aichi Prefecture

Representative: President and CEO Takao Hayashi

Established: February 29, 2000

Capital: 1,713 million yen (as of July 31, 2025)

Business Description: An IT company that provides various businesses. Mainly a “Media Solutions Business” that plans, develops, and operates various web services such as comparison sites, information media, and tools that are closely related to everyday life, as well as business support services related to digital customer acquisition support for corporations. An “Entertainment Business” that plans, develops, and operates games and tool applications in a variety of genres. Also a “D2C Business” that plans, develops, and operates D2C sites that handle multiple products.

URL: https://www.a-tm.co.jp/en/

*Company names and product names mentioned in this document are trademarks or registered trademarks of their respective companies.

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